Making Moves with Procured Health


By differentiating themselves amidst the rapidly changing healthcare tech industry, Procured Health reached a growth point that most small companies only dream. With a workforce three times larger than it was a couple years ago, Procured Health was confident they had identified the best and the brightest in the industry. With this kind of rapid growth, they wanted to proactively uphold their values to guide them in making business decisions and improving employee performance. After all, large growth spurts often incur large growing pains such as regrettable turnover. In order to circumvent potential cultural issues, they needed help codifying and clarifying their organizational values.

They understood the most important rule of corporate culture: if you do not set an intentional culture, with clarity around “how” work is approached in your company or team, it gets created for you. Further, if you don’t like what was created, changing that culture is both time consuming and costly.

Through our refined discovery, ideation, decision-making and make-it-stick methodology, we were ultimately able to recognize the essential cultural foundation of “how” they approach their work, which drove their success, enabling them to scale with confidence and clarity.  

The Discovery

SparkWorks assessed the current state of the organizational culture and aligned the cultural values that their executive team associated with their workplace engagement drivers. Incorporating a company-wide online survey, facilitating focus groups with employees, and having one-on-one meetings with the executive team ensured all voices had multiple opportunities to be heard, and we could surface and make distinctions between the “real” culture and the company-speak.

The Ideation

In playful yet challenging ideation sessions, our team helped the executive team hone in on the true differentiators which made their workplace different from their talent competitors. Further, we drilled deeper, defining the behaviors that aligned to each value so the employees could understand why they mattered and how they could live them out.  

The Decision-Making

By bringing in our team of culture consultants, we facilitated robust and direct conversations, challenging Procured Health’s executive team to improve specificity and seek breakthrough outcomes, making decision-making easier and providing clarity on multiple points of view.  In the end, the framework and supporting statements were thoughtfully considered to be of maximum impact and value to the team. 

Making It Stick

It was important to the executive team that the company found ways to build the values into their day-to-day operations. They wanted to be intentional on how they were built into the culture and didn’t want to end up being the company who only plastered their values on the wall and forgot about them. 

Managers were fully involved in the rollout, receiving specific training and guidance to fully understand the meaning of the values so they could help integrate and drive the organization towards a unified goal with the values being top of mind. They have also since built a recognition program centered around these values and are currently in the process of building them into their performance management system.

Procured Health’s efforts to clarify a great “cultural fit” gives them a competitive edge. By spending the time upfront to define the values whilst still being a small company, Procured Health now has the framework  in place to identify the early warning signs of when someone might not be a good long term fit, which in the end saves a lot of time and money.   


About Procured Health

Procured Health is at the forefront of helping health systems achieve the best clinical outcomes at an optimal cost by making clinical evidence accessible and actionable. Providers across the U.S. rely on Procured Health's technology platform to make better decisions on spend and usage of medical devices, supplies, and drugs. For more information, visit Procured, find us on LinkedIn, follow @ProcuredHealth on Twitter and like us on Facebook.


Catherine Malloy Cummings

20 N Upper Wacker Dr, Chicago, IL, 60606, United States